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Vice Chancellor
VC

Dr. Surendra Mohan Jha
Vice-Chancellor, LNMU, Darbhanga, Bihar
06272 - 258972
mba_lnmu@yahoo.com

About Dr. S M Jha
EDUCATION QUALIFICATION
  • Doctor of Literature (1984)
  • The D. Litt. Degree conferred on in 1984 for the Post Doctoral Thesis Entitled "Impact of Railways on the National Economy of India" Presented in two Volumes viz. Narrative and Pictorial Depicting the Contributions of Indian Railways
  • Doctor of Philosophy (1978)
  • The Ph.D Degree conferred on in 1978 for the Doctoral Thesis entitled "Taxation and the Indian Economy Studying the Contributions of Taxation to the National Economy of India"
  • Master of Commerce (1969)
TEACHING EXPERIENCE
  1. Under Graduate Programme (For Ten Years)
  2. Post Graduate Programme (For Thirty-two Years)
Administrative Experience
 
Proved Administrative Proficiency in Different Capacities
  1. Acted as Head of the Department for three years
  2. Acted as Director of Management Programme for Six Years
  3. Acted as Dean of the Faculty for Four years
  4. Nurtured and Developed the Management Programme of L. N. Mithila University, Darbhanga, since 1991
ACADEMIC PROFILE
  1. Acted as Sectional Chairman and Key Note Speakers in a Number of Conferences and Seminars sponsored by the UGC
  2. Established Academic Leadership Trait by Organizing and Hosting
  3. All India Commerce Conferences Twice by the L. N. Mithila University, Darbhanga way back in 1984 and 1998
  4. Acted as a Member of the Ed tonal Board of Various Journals
Present Position
 
  1. Professor, Faculty of Commerce and Management, L. N. Mithila University, Darbhanga
  2. Senior Most Professor in the L N. Mithila University, Darbhanga, since 30 January, 1988
Foreign Assignment
  1. Vistng Professor (Marketing), University of Wales MBA Programme Cyprus Chapter (1994-96), FIT, Nicosia, Cyprus.
  2. Again - 2003-2004.
PUBLICATIONS
Books
  1. Marketing Management (1988).
  2. Taxation and the Indian Economy (1990).
  3. Services Marketing (1994 / 2000 / 2003 / 2011).
  4. Tourism Marketing (1995 / 2001).
  5. Hotel Marketing (1998 / 2011).
  6. Social Marketing (1999 / 2011).
  7. Bank Marketing (2000 / 2011).
  8. Hospital Management (2001 / 2011) D. Personal Care Management (2012).
  9. Marketing Non-Profit Organisations (2004 / 2013).
Papers

About 100 Papers Published in the Journals of National and International Repute.

International Conference
  1. Presented Paper, "Advertising Effectiveness in Social Markefing"
  2. Marketing Education Group Conference, 1996, Glasgow Scotland
  3. How to capture your share of Cellular Market" University of Strathclyde, UK
International Membership
  1. Marketing Education Group (UK)
  2. European Soclety of marketing Research, The Netherlands
Supervision of Doctoral Projects
  1. Twenty Projects Supervised on VVhIch Ph .D. Degree Already Awarded.
Books Foreword Written By
  1. Marketing Management by Moms L Mayer, The University of Alabama, USA.
  2. Services Marketing by J Barry Mason, The University of Alabama, USA .
  3. Taxation and the Indian Economy, by Late Paul Garner, The University of Alabama, USA.